Process

Patient Journey

Sales needed a visual tool to help employers understand Concentra’s occupational health expertise and how its injury care journey differs from urgent care competitors.

I collaborated with a writer to develop two side-by-side process graphics, each showing key journey phases and individual steps. I used color to connect to the phase and individual step timelines. The competitor timeline features more steps and includes yellow hazard icons to signal points of delay or disruption. In contrast, Concentra’s timeline progressed more efficiently, included visual cues for employer communication, and avoided any hazard indicators.

The final graphic delivers a clear, compelling comparison, highlighting the simplicity and strength of Concentra’s process.